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I’m Patricia. A mama of two and fine-art designer, getting by each day with lots of coffee and plenty of Grace. To hear how I went from a career in human resources to owning my own design studio, click here.

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3 Reasons Why Having A Cohesive Brand Is SO Important

Today, I am sharing with you the 3 main reasons why having a cohesive brand is SO important. It is my mission as a designer to create an intentional and breathtaking brand and web design that is founded on a wholehearted and purposeful strategy. Equipping each one of my wonderful clients with my signature Wholehearted Brand Strategy Workbook to ensure that they have a cohesive brand that deeply resonates with their ideal dream clients and inspires them to take action!

3 Reasons Why Having A Cohesive Brand Is SO Important

  1. Makes your business memorable: A memorable brand is so much more than a unique logo, yes it is a part of it but other elements like the experience your clients receives to the words you use to connect with your audience all contribute to making your business memorable. If your ideal clients can’t remember you, your business or the service they received from you, they simply won’t return to it.
  2. It also creates consistency in your business: Consistency builds loyalty and trust in you and your business – your ideal clients will not feel like you are just going to take their money and disappear when they know and trust you.
  3. Lastly, it establishes boundaries: Your audience knows exactly who you serve and this allows you attract your most ideal dreamy clients and also repels the clients you know you’re NOT meant to serve.

If you have any questions about branding please do not hesitate to reach out to me!

x. Patricia

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